NCAA Corporate Champion AT&T together with the NCAA and Turner Live Events on Tuesday announced Zac Brown Band as the headliner with My Morning Jacket for the 2013 NCAA Big Dance Concert Series in Atlanta, in conjunction with the 2013 NCAA Men’s Final Four. The bands will appear at the AT&T Block Party stage April 5 as part of the free, three-day music festival produced by Turner Live Events and the NCAA, taking place at Centennial Olympic Park in Atlanta on April 5-7. To access the latest performance announcements and specific times for the AT&T Block Party, as well as the already announced lineups for Saturday’s Coke Zero Countdown and Sunday’s Capital One Jam Fest lineups, visit www.ncaa.com/final-four.
The Big Dance Concert Series will commence April 5 with three-time Grammy Award-winners and multi-platinum artists Zac Brown Band headlining the AT&T Block Party. Zac Brown Band have become one of music’s most heralded acts. Their third studio album, Uncaged, (Atlantic/Southern Ground) debuted at No. 1 with the band’s best first-week sales of 234,000 copies and followed the band’s triple-platinum major label debut, The Foundation, (Atlantic Records/Home Grown/Big Picture) and platinum No. 1 follow-up, You Get What You Give, (Atlantic/Southern Ground). Together these albums have produced a historic series of 10 No. 1 hit singles and earned the band more than 70 Grammy, ACM, AMA, CMA and CMT award nominations. For the latest information on the band, visit www.zacbrownband.com.
Opening acts for Friday’s AT&T Block Party includes American rock band My Morning Jacket. Louisville, Ky.’s, very own My Morning Jacket released the first of their six albums in 1999 with their last two, 2008′s Evil Urges and 2011′s Circuital receiving Grammy nominations. The band features Jim James (singer/songwriter, guitar), Tom Blankenship (bass), Patrick Hallahan (drums), Carl Broemel (guitar, pedal steel, saxophone, vox) and Bo Koster (keyboards, vox). My Morning Jacket has been well documented as one of the premier live bands touring worldwide and have sold out renowned venues such as Radio City Music Hall, Madison Square Garden and Red Rocks.
“As a NCAA Corporate Champion, AT&T continues to connect our fans with their interests and passions — fans of all ages will enjoy the music and the experience of the AT&T Block Party headlined by Zac Brown Band,” said Jamie Kerr, Director, AT&T Corporate Sponsorships. “We have a number of fun and interactive activities planned throughout the week for fans in Atlanta and for those following the events online and via social media channels including a live stream of the concert on the AT&T Facebook page.”
In addition to Zac Brown Band and My Morning Jacket, the 2013 Big Dance lineup includes Dave Mathews Band, Sting, Muse, Flo Rida, Macklemore & Ryan Lewis, Ludacris, and Grace Potter & The Nocturnals.
The 2012 NCAA Big Dance Concert Series in New Orleans featuring headliners Jimmy Buffett, KISS and the Black Keys attracted over 140,000 fans during the three-day weekend. Past performers have also included Kenny Chesney, Kid Rock, Kings of Leon, LL Cool J and Taylor Swift. The Big Dance Concert Series is an activation extension of the NCAA’s corporate champions and partners marketing program, which CBS and Turner Sports license and collaborate on as part of a 14-year multi-media agreement with the NCAA.
“The Big Dance Concert Series continues to attract the top talent in the musical industry, and I want to take this opportunity to thank our corporate champion AT&T for bringing a great lineup to our fans and to the city of Atlanta, which is also AT&T’s home base,” said Mark Lewis, NCAA executive vice president for championships and alliances. “The Big Dance is free to the public which enables everyone the opportunity to enjoy the Final Four weekend excitement regardless of whether or not they have a ticket for the games. We hope our fans enjoy all of the bands this year and have a great Final Four weekend at Centennial Olympic Park.”