ATLANTA – PrimeSport, the official ticket and hospitality provider of the NCAA, on Thursday announced former Indiana coach Bob Knight and former Duke student-athlete Christian Laettner as celebrity hosts of The NCAA Experience VIP pregame party at the 2015 NCAA Men's Final Four in Indianapolis. The NCAA Experience VIP pregame party will take place prior to the semifinals on April 4 and the championship game on April 6.

“The NCAA basketball tournament is one of the greatest sporting events that we have in the United States. I always enjoyed the opportunity to participate in the tournament along with trying to play well as a team and go as far as possible,” Knight said. “PrimeSport does a great job of taking fans to the next level with The NCAA Experience VIP pre-game party. I am looking forward to coming to Indianapolis for the 2015 Men’s Final Four on Saturday, April 4.”

“The NCAA Experience VIP pregame hospitality party at this year’s Men’s Final Four is going to be a great event and I’m thrilled to be hosting it with coach Knight,” Laettner said. “Over the years PrimeSport has consistently delivered unique and VIP experiences for fans attending the Final Four, and I’m looking forward to joining the 2015 festivities in April.”

The NCAA Experience program managed by PrimeSport provides college basketball fans with the opportunity to experience the NCAA Men’s Final Four in style. Official VIP pregame hospitality features upscale food presentations, premium open bar, live entertainment and a chance to meet legendary coaches and players, including Knight, Laettner and many more. VIP pregame hospitality is available for purchase with or without Final Four tickets and fans can rest assured knowing they are buying directly from the NCAA’s only approved ticket, hospitality and travel package provider.

“We are thrilled to announce Bob Knight and Christian Laettner as our celebrity hosts for The NCAA Experience VIP pregame hospitality event in 2015,” said Sam Soni, chief executive officer of PrimeSport. “Indiana is known for its basketball history. Having NCAA legends like coach Knight and Christian as our hosts will truly provide a unique experience to fans in attendance.”

For further information and to purchase official tickets and VIP hospitality for the 2015 NCAA Men’s Final Four, please visit www.ncaa.com/vip.