Live Streaming Available for Select Concerts at the AT&T Block Party,

Coca-Cola Music, and Capital One JamFest

Phoenix, AZ — March 9, 2017 —  The NCAA and Turner Live Events, alongside official NCAA Corporate Champions Coca-Cola and Capital One today announced a selection of A-list acts performing at the 2017 NCAA March Madness Music Festival in conjunction with the 2017 NCAA Men’s Final Four.  The three-day, free music festival, annually produced by Turner Live Events, will make its way to Margaret T. Hance Park in Phoenix this year as part of the Final Four celebration.

Performers at the AT&T Block Party on Friday, March 31 are slated to be announced. On Saturday, April 1, Grammy Award-winning duo The Chainsmokers, comprised of Drew Taggart and Alex Pall, will amp up the crowd as the Coca-Cola Music headliner. Grammy Award-winning hip hop duo Macklemore & Ryan Lewis will take the stage at the Capital One JamFest on Sunday, April 2 in Phoenix. Aerosmith will headline the Capital One JamFest on Sunday closing out the all-star weekend. Grammy Award-winning rock icons Aerosmith are one of the most quintessential rock and roll bands, and one of the most influential and loved groups in the world, due to their mass appeal, unforgettable songs and groundbreaking live shows.

Fans around the world will be able to tune in for many of the stellar performances via live stream on ncaa.com, bleacherreport.com, and the official NCAA YouTube channel.  Additionally, the official festival site will be updated in advance of the big weekend with details at ncaa.com/musicfest.  People can also stay updated by following @FinalFour on Twitter or downloading the Final Four app at ncaa.com/mffapp.

This is a non-ticketed event open to the public on a first-come basis featuring the following events: 

Friday, March 31-AT&T Block Party

  • Performances from 4 p.m. to 10 p.m. Mountain Time
  • Artists and highlights to be announced

Saturday, April 1 – Coca-Cola Music

  • Live broadcast of the first semifinal game at Margaret T. Hance Park
  • The Chainsmokers
  • Performances from 2 p.m. to 10:30 p.m. Mountain Time
  • Additional artists and highlights to be announced

Sunday, April 2 - Capital One JamFest®

  • Aerosmith
  • Macklemore & Ryan Lewis
  • Performances from 3 p.m. to 10 p.m. Mountain Time
  • Additional artists and highlights to be announced

Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2017 NCAA Division I Men’s Basketball Championship across four networks — TBS, CBS, TNT and truTV for the seventh consecutive year.

“Coca-Cola Music will be an incredible, energizing experience that brings together fans’ passion for music and basketball,” said Peggy Loos, vice president, Connections Activation, Coca-Cola North America. “We’ll refresh fans with delicious, ice-cold Coca-Cola beverages as they cheer on their favorite teams and enjoy memorable performances from chart-topping artists, including The Chainsmokers, one of the most exciting acts in pop music.”

“This year’s Capital One JamFest will cap off a thrilling three days of music for fans. We’re pumped to be part of the excitement during the NCAA Men’s Final Four weekend,” said Marc Mentry, Chief Brand Officer for Capital One. “We are proud to once again be able to offer exclusive cardholder benefits at the NCAA Final Four Fan Fest presented by Capital One including two free tickets and an exclusive VIP entry line. Also, we will have a preferred entry line at Capital One JamFest concert on Sunday with headliner and legend, Aerosmith. It’s going to be an event to remember.”

The NCAA March Madness Music Festival has brought one-of-a-kind concert experiences to over 150,000 music fans each year. In 2016, Kendrick Lamar, Maroon 5, Fall Out Boy, Twenty One Pilots, Aloe Blacc, Lukas Graham, Flo Rida, Panic! At the Disco, Pitbull and Jason Derulo performed at the festival in Houston. Additional top-tier performers who have helped celebrate Final Four weekend throughout the years include Rihanna, Imagine Dragons, Zac Brown Band, Lady Antebellum, Weezer, Bruce Springsteen and the E Street Band, Jason Aldean, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, The Black Keys, Kenny Chesney and Taylor Swift among many others.  The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which Turner Sports and CBS Sports license and collaborate on as part of an agreement with the NCAA through 2032.

Specific media event credentials will be issued for Friday, Saturday and Sunday (March 31-April 2) at Margaret T. Hance Park. The link to apply for credentials to the NCAA March Madness Music Festival can be found here. Men's Final Four game credentials will not be accepted.  

About AT&T

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About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey atwww.coca-colacompany.com, follow us on Twitter at www.twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

About Capital One

Capital One Financial Corporation (www.capitalone.com) is an NCAA Corporate Champion and first held the annual Capital One JamFest in 2011. Capital One began its affiliation with college sports with the sponsorship of the Capital One Bowl (formerly the Florida Citrus Bowl) in 2001. In 2010, Capital One became a NCAA Corporate Champion and in that role Capital One supports all 90 NCAA Championships. In 2014, Capital One became an official sponsor of the Capital One Orange Bowl and the College Football Playoff.

About the NCAA

The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes. The NCAA is proud to have AT&T, Capital One and Coca-Cola as official corporate champions and the following elite companies as official corporate partners: Allstate, Amazon Echo, Bing (Microsoft), Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Marriott International, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.