TAMPA BAY, Fla. -- The 2015 NCAA Women’s Final Four logo was unveiled Sunday by the NCAA and the Tampa Bay Local Organizing Committee (TBLOC) at halftime of the Connecticut-South Florida women’s basketball game held at the Sun Dome. The unveiling was part of a celebration of women’s basketball that included representatives from the NCAA, TBLOC, Tampa Bay Sports Commission and the University of South Florida.

Tampa Bay will serve as host to the NCAA Women’s Final Four for the second time when it comes to the Tampa Bay Times Forum on April 5 and 7, 2015. Tampa Bay hosted previously in 2008 with Tennessee claiming its eighth national championship that season. Tickets for the event will go on sale this spring, with the general public having the opportunity to purchase game tickets in all seating levels.

The 2015 Women’s Final Four logo is inspired by vintage travel luggage stickers, similar to those created during the golden age of travel, roughly from the 1900s to the 1960s. The recreational character of the logo speaks to Tampa Bay as a popular beach vacation destination, and at the same time, subtlety references the excitement of the women’s basketball championship. Its distinct illustration style and recreational character convey a feeling of leisure. Additionally, the color palette speaks to the sun-and-sand atmosphere of the Tampa Bay community, and the youthful exuberance associated with a collegiate championship.

“Since we were here in 2008, there has been anticipation in the women’s basketball community of the Women’s Final Four returning to Tampa Bay,” Anucha Browne, NCAA vice president, women’s basketball championships, said. “Tampa Bay has proven itself a great host to world class events and we expect that the city will put on one of the best Women’s Final Fours ever in 2015.”

“The Women’s Final Four is truly a special event,” Rob Higgins, executive director of the Tampa Bay Sports Commission, said. “It will have a tremendous economic impact on the Tampa Bay area, but equally as important, there will be a substantial social impact on our community, as well. It’s so much more than three basketball games. It’s an opportunity to create memories for student-athletes and fans that hopefully will last a lifetime.”