As the summer months are in full swing with no games but plenty of high temperatures, athletes and coaches have found a creative and productive way cool to fight off the heat. The idea is simple -- allow yourself to be drenched with ice water, raise money for the Kay Yow Foundation.

Arizona head coach Niya Butts started the soaking when she issued challenges to other Pac-12 coaches, and her players followed suit. According to the Arizona Athletics website, these are the official rules of the challenge:

• All parties have 48 hours from the release to answer the challenge
• Use the hashtags: #Chillin4Charity and #Play4Kay

Head coaches

• Any coach that doesn’t answer the challenge, owes the Kay Yow Foundation $250
• For each coach that answers the challenge, the original challenger will owe the Kay Yow Foundation $50

Assistant coaches

• Any coach that does not answer the challenge will owe the Kay Yow Foundation $100
• For each coach that answers the challenge, each assistant will owe the Kay Yow Foundation $25

Players

• Any player that does not answer the challenge will owe five hours of community service
• For each player that does answer the challenge, each Arizona player will owe two hours of community service

The idea has spread throughout women's basketball and beyond, into athletes and coaches in other sports and even ESPN's Rece Davis.

Check out videos below of participants accepting the challenges -- and issuing more.