Call him Rod. Rich Rod.

Arizona football coach Rich Rodriguez traded in his coaching attire and headset for a tuxedo in a James Bond style video released by the Wildcats to promote their upcoming season.

The hype promo is filled with allusions to the secret agent 007, from the play-on-words title "License to Thrill" to the spy stunts and sports cars, all accompanied to the James Bond theme in the background.

Rich Rod even poked fun at his team's in-state rivals by ordering his drink "shaken, not stirred" in the Territorial Cup, the trophy given to the winner of the Arizona-Arizona State game.

While Rodriguez is the star of the video, the players seemed to have a good time as well, especially linebacker Scooby Wright III.

He called shotgun in the Ferrari with Rich Rod.