STARKVILLE, Miss.-- Bulldog fans of all ages are encouraged to attend Thursday’s Cowbell Yell, as Mississippi State University seeks to set a new Guinness World Record title for most people ringing cowbells simultaneously.

Cowbell Yell, the 2015 football season’s kick-off pep rally co-sponsored by the MSU Student Association and Department of Athletics, will begin at 9 p.m. in Davis Wade Stadium and will feature the Famous Maroon Band, MSU spirit groups, new Bully mascot Jak and a surprise guest.

Fans waiting for the stadium gates to open at 7:30 p.m. should line up outside Gate F at the northwest corner of Davis Wade Stadium. The line will proceed down B.S. Hood Drive and into the Junction.

MORE: Five biggest celebrity college football fans

Once fans make their way up the steps from Gate F, those with cowbells will proceed right into the ‘Cowbells Required’ section, and fans who do not have cowbells will proceed left into the ‘No Cowbell’ section.

“I hope to see everyone there, cowbell in hand, to make history for our university,” Student Association President JoJo Dodd said. “It’s going to be an incredible experience for all in attendance as we kick off football season.”

“Mr. Steve Brandon is really the visionary behind this attempt. Without his efforts in fundraising and hand in organizing, the logistics of this would not be possible,” Dodd emphasized.

Brandon is a 1972 and 1973 MSU graduate who was very involved during his years on campus. He served two terms as student director of Colvard Student Union and was a Student Association senator. 

Fans in attendance also will be the first to view the Bulldogs’ new “hype” video, hear from Coach Dan Mullen and several players, learn how to “Respect the Bell,” and be among those receiving 1,000 free T-shirts.

“So much of our success as a department is because of the outstanding fan and student support our teams receive,” Athletic Director Scott Stricklin said. “Students have taken great ownership in making the special atmosphere that now exists at Davis Wade and have created an incredible home field advantage, while remaining focused on honoring our tradition by respecting the bell. This event provides a great opportunity for our fans and students to prepare for another exciting home season.”

While there is no current record holder in this category, in order to set the record, MSU’s number must beat the current record for largest cowbell ensemble. The Associated Press reported on Aug. 1 that more than 1,000 people rang cowbells at a running race in Royal Oak, Michigan, but this record has yet to be verified. According to Guinness World Records, the current record for largest cowbell ensemble is a gathering of 640 people in Switzerland on Sept. 6, 2009.

The Bulldogs take on LSU in their Saturday [Sept. 12] home-game opener at Davis Wade Stadium.