To promote his Heisman candidacy, Louisville Athletics has been handing out flipbooks of its Heisman frontrunner Lamar Jackson, and they are pretty cool.

The flipbook highlights some of Jackson’s moves in past games, and the Cardinals have been working hard to promote their talented signal caller, creating a website dedicated to Jackson as well.

Will he snag the Heisman this year? We still have plenty of football before we find out, including Thursday night’s matchup between Louisville and Houston