April 1, 2010

NCAA Release

DETROIT -
The NCAA® and the Detroit Local Organizing Committee (DLOC) have teamed up with Detroit Public Schools (DPS) for a book donation during the 2010 NCAA® Men’s Frozen Four® being held April 8-10 at Detroit’s Ford Field.

New and gently-used books can be donated by the public at the College Hockey Fan Festival, a free of charge event April 8-10 at the Renaissance Center Wintergarden in Detroit, and also at Ford Field during the semi-final games on Thursday, April 8, and the championship game on Saturday, April 10.  In addition, books can also be donated at Friday Night at the Frozen Four® on April 9 at Ford Field.

“We are very pleased to work with the Detroit Local Organizing Committee and the Detroit Public Schools and help contribute to the literacy program as part of the 2010 NCAA Men’s Frozen Four,” said Kristin Fasbender, NCAA associate director of championships.

The NCAA and DPS ask that the subject matter of the books be appropriate for K-12 age youth.   Book bins will be located at the Wintergarden and at Ford Field during the events.  In addition, DPS officials will be present at the College Hockey Fan Festival for questions about their reading programs.

“Detroit Public Schools put a big spotlight on the importance of reading after we learned that our students performed the worst in the nation on the National Assessment of Educational Progress (NAEP) math test,” said Robert C. Bobb, financial manager, Detroit Public Schools.  “Since we know that success in reading is directly tied to success in all other subjects, we put out a call in December for citizens to participate in our Volunteer Reading Corps, and we have since garnered more than 5,300 volunteers from Detroit, Metro Detroit and beyond to tutor our students. Our academic plan, which we recently unveiled, is built around ensuring that students are prepared for 21st century learning.  We greatly appreciate the partnership with the NCAA and the student-athletes competing in the 2010 NCAA Men’s Frozen Four for recognizing the importance of literacy and reading as a necessary ingredient for success in college and beyond and for organizing a book drive for our students. It will take the entire community rallying around our students to ensure their academic success.”

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities.  Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions – AT&T, Capital One and Coca-Cola – and the following elite companies as official Corporate Partners – Enterprise, The Hartford, Hershey’s, LG, Lowe’s, Planters, State Farm and UPS.

For more information on the NCAA Men’s Frozen Four, visit www.ncaa.com/frozenfour