The march to Madness
NCAA.com to feature exclusive live streaming, video highlights
As teams and fans around the country get ready for the 2012 Division I men’s and women’s basketball championships, NCAA.com will offer the most complete digital coverage from the opening tip-off of each tournament to the national championship games. NCAA.com, managed by Turner Sports and the NCAA, is the official online home of NCAA March Madness for the 2012 Division I men’s and women’s basketball championships.
During the next month, NCAA.com will offer fans an array of features and exclusive March Madness content including:
• NCAA March Madness Live, presented by NCAA corporate champions AT&T, Capital One and Coke Zero
Live video streaming coverage of all 67 games of the Men’s Basketball Tournament. Available online at NCAA.com and via iPhone, iPod Touch, iPad, and Android devices.
• Official Interactive and Printable Tournament Bracket
NCAA.com’s interactive bracket provides fans with quick links to live scoring, play-by-play and game recaps for each matchup of the men’s and women’s tournaments.
• NCAA March Madness Bracket Challenge, presented by NCAA corporate champion Capital One
Fans can compete with their friends or celebrities to pick the winning team from each round of the men’s tournament. Bracket Challenge will also be available for the women’s tournament.
• March Madness Video Hub
NCAA.com is the home for real-time video highlights from the Men’s and Women’s Basketball Championship. In addition to highlights, March Madness Video Hub will provide fans unique and compelling video franchises that include: game recaps, play of the Day, March Madness Moments, Leaders of the Game and post-game press conferences.
• Extensive Gameday Coverage
NCAA.com’s unparalleled editorial coverage of March Madness will include pre- and post-game stories for all games, live scores and schedules, live statistics, interactive brackets, viewing guides and postgame photo galleries of both championships.
• The Coke Zero March Madness Social Arena
Headquartered on the NCAA March Madness Facebook page and within NCAA March Madness Live, the Social Arena will capture news, trends and sentiment of fans throughout the tournament.
• Selection U
A program designed to give fans an inside look at the selection men’s basketball tournament, featuring the Super 10 Fan Selection Committee and Selection 101. The Super 10, a group of 10 ultimate college basketball fans selected via Facebook, will convene in Atlanta on March 9-12 for a mock selection experience. The Super 10 will select and seed the “fans version” of the 68-team field. Selection 101, an interactive franchise on NCAA.com, provides an in-depth look at the official selection process, including a myth busters video series that tackles common selection misperception.
NCAA.com also will feature the Division I men’s and women’s Final Four websites. These sites will provide all of the necessary information for fans attending the Men’s Final Four in New Orleans or the Women’s Final Four in Denver, including fan events, city information, venue information and local festivities.
Fans can support their schools during March Madness by purchasing officially licensed merchandise of all men’s and women’s tournament teams in the NCAA.com Shop. The NCAA.com Shop will feature Sweet 16 and Final Four gear, and offer the complete line of National Champion apparel after the title game.
“This is the most exciting time of the year for college basketball fans and we’ve created a marquee destination for them to follow March Madness,” said Mark Johnson vice president business operations, NCAA Digital. “Through an enhanced NCAA.com, fans can experience and enjoy live games, on-demand highlights, follow their bracket, and connect via social touch-points as they witness compelling stories unfold during the 2012 NCAA Division I Men’s and Women’s Championships.”
“NCAA.com provides fans with a one-stop destination to catch all of the NCAA men’s and women’s basketball tournament action and updates,” said Greg Weitekamp, director, NCAA championships and alliances, media services. “With the new and enhanced digital features, we’re providing fans with the inside view, access to key championship information, and a simple way to follow their team and opponents during March Madness. We continue to look at ways to provide fans with what they need to enjoy NCAA championships and we believe NCAA.com is the best way to keep them fully engaged.”