NCAA.com video views up 58% for fall championships' weekend coverage
NCAA.com, managed by Turner Sports, showed significant growth in video views during the site’s weekend coverage of the 2012 NCAA fall championships. From Nov. 29, through Dec. 2, NCAA.com drew a 58 percent increase in video views for its coverage of Division I women’s volleyball, Divisions II and III men’s and women’s soccer and National Collegiate men's water polo.
In addition, NCAA.com delivered a 14 percent increase in average daily uniques and page visits, according to Omniture.
NCAA.com serves as the official online destination for all 19 NCAA fall championships, providing fans with video highlights, game analysis, recaps, scores, schedules and photos. A few site highlights from this weekend’s coverage include:
• Six NCAA national champions were crowned live on NCAA.com
• 62 NCAA championship events were streamed live on the site and iPhone app
• Editorial coverage included 253 news articles and 31 features
• Live statistics were delivered for more than 200 games
NCAA.com’s live streaming coverage of the fall championships will continue with DII women’s volleyball:
• 1 p.m. ET -- DII Women's Volleyball Quarterfinals (Pensacola, Fla.)
• 6 p.m. ET -- DII Women's Volleyball Semifinals (Pensacola, Fla.)
• 8 p.m. ET -- DII Women's Volleyball Finals (Pensacola, Fla.)