2013 DI Men's Basketball Tournament delivers record video consumption
NCAA March Madness Live, managed by Turner Sports, continues to generate record-setting video streams and engagement across digital platforms for the 2013 NCAA Division I Men’s Basketball Championship. Across online and mobile (tablets and smart phones) platforms, NCAA March Madness Live has garnered 45 million live video streams, up 158 percent vs. 2012 tournament to date, and more than 12.6 million hours of live video consumed – both all-time records – across digital properties during the first two weeks of the tournament.
In partnership between the NCAA, Turner Sports and CBS Sports, NCAA March Madness Live is launched from www.ncaa.com/marchmadness, www.cbssports.com and www.bleacherreport.com, and is available via the App Store and Google Play.
NCAA March Madness Live app has ranked No. 1 as the top sports app in the App Store and Google Play during the first two weeks of the tournament. It was also the No. 1 free app across all categories in the App Store during that same time period.
Highlights through the second week of the tournament include:
Live Video Streams
• Across all digital platforms, NCAA March Madness Live has generated a record-setting 45 million live video streams through the second week of the NCAA Division I Men’s Basketball Championship, up 158 percent compared tournament to date with 2012. NCAA March Madness Live registered 18.3 million live video streams for the entire tournament last year.
• The 2013 NCAA tournament has recorded 12.6 million hours of live video streaming, which represents a 201 percent increase from 2012.
• Across broadband, 5.0 million unique visitors watched live video, an increase of 139 percent versus the entire 2012 tournament (2.1 million). The mobile app had 3.2 million unique visitors watch live video, up 93 percent during the entire tournament last year (1.6 million).
• During the first two weeks of the tournament, 106 minutes of live video was consumed per user on broadband – an increase of 9 percent compared with the entire 2012 tournament – and 67 minutes of video was viewed per user on mobile (tablets and smartphones), an increase of 59 percent vs. the complete tournament last year.
Mobile Usage Growth
Mobile usage and time spent viewing continue to increase.
• Mobile’s share of live video consumption continues to grow during the course of the tournament, increasing from a 43 percent share on Thursday, March 21, to a 68 percent share on Sunday, March 31.
• Mobile’s share of live viewing minutes has also grown during the progression of the tournament, accounting for 23 percent of viewing minutes on the first day of the second round to 34 percent on Sunday, March 31.