ATLANTA – PrimeSport, the Official Ticket & Hospitality Provider of the NCAA, Tuesday announced the launch of the Official NCAA Ticket Exchange for the 2014 NCAA Division I Men’s Final Four.

The official NCAA Ticket Exchange allows college basketball fans to buy and sell tickets online for the 2014 NCAA Division I Men's Final Four in a convenient, safe, and guaranteed environment. Ticket holders who are unable to attend their games or find their team eliminated prior to the final round of the championship, have a place to safely sell their tickets. Buyers can be assured that the tickets are authentic and guaranteed, even if the game is sold out.

“Our priority is always to ensure our fans have the best experience possible as they root for their favorite college basketball team,” said Josh Logan, director of ticketing at the NCAA. “Over the years, our partnership with PrimeSport has provided our fans with a safe, dependable and fully authorized method for securing tickets and hospitality packages for the NCAA Men’s Final Four.

PrimeSport also manages The NCAA Experience program that offers official ticket packages for the 2014 NCAA Men’s Final Four. Ticket packages can include official pre-game VIP hospitality which features upscale food presentations, open premium bar, live entertainment, a chance to rub elbows with legendary coaches and players and much more. As fans look to secure a spot to watch their team compete, PrimeSport is the only place where you can get guaranteed seat locations, official pre-game VIP hospitality and the assurance of buying directly from the NCAA’s only approved ticket and hospitality package provider.

“We are looking forward to another great year of college basketball concluding in what is sure to be an amazing Men’s Final Four in North Texas,” said Sam Soni, president and CEO of PrimeSport. “Through our relationship with the NCAA, we are thrilled that we can provide college basketball fans with an official source to purchase tickets and VIP hospitality packages from the first tip-off, all the way through the last basket of the NCAA Men’s Basketball Championship.”

For further information and to purchase tickets for the 2014 NCAA Men’s Final Four, please click here.