PrimeSport, the Official Ticket & Hospitality Provider of the NCAA, today announced the launch of the Official NCAA Ticket Exchange for the preliminary rounds of the 2014 NCAA Division I Men’s Basketball Championship.  

The Official NCAA Ticket Exchange allows college basketball fans to buy and sell tickets online for every round of the 2014 NCAA Division I Men's Basketball Championship in a convenient, safe, and guaranteed environment. Ticket holders who are unable to attend their games or find their team eliminated prior to the final round of the championship, have a place to safely sell their tickets.  Buyers can be assured that the tickets are authentic and guaranteed, even if the game is sold out. 

“Our priority is to ensure our fans have the best experience possible as they follow their teams throughout NCAA March Madness®,” said Josh Logan, director of ticketing at the NCAA.  “Our partnership with PrimeSport provides fans with a safe, dependable and fully authorized method for securing official tickets and hospitality packages from the First Four all to way through to the NCAA Men’s Final Four®.”  

PrimeSport also manages The NCAA Experience program that offers official ticket packages for every round of the 2014 NCAA Men’s Basketball Championship.  The NCAA Experience official ticket and hospitality packages include game tickets and access to pregame hospitality with light hors d’oeuvres, cash bar and depending on location, may also include appearances by NCAA legendary student-athletes or coaches. 

For the elite basketball fan looking for the ultimate game day experience, VIP premium seating options are also available from PrimeSport at every location of the NCAA Men’s Basketball Championship.  Fans can choose from premium seating options like courtside seats or private suites to enhance their experience.  As fans look to secure a spot to watch their team compete, PrimeSport is the only place where you can get guaranteed seat locations, official pre-game VIP hospitality and the assurance of buying directly from the NCAA’s only approved ticket and hospitality package provider.   

“We are looking forward to another great year of college basketball concluding in what is sure to be an amazing NCAA Men’s Final Four in North Texas,” said Sam Soni, President of PrimeSport. “Through our relationship with the NCAA, we are thrilled that we can provide college basketball fans with an official source to purchase tickets and VIP hospitality packages for every round of the NCAA Men’s Basketball Championship.”

For further information on the NCAA Ticket Exchange and to purchase tickets for the 2014 NCAA Men’s Basketball Championship, please visit NCAA.com/Exchange.