2015 NCAA tournament has highest average viewership in 22 years
The 2015 NCAA Division I Men’s Basketball National Championship across TBS, CBS, TNT and truTV is the most-watched NCAA tournament in 22 years, according to Nielsen Fast Nationals. The 2015 NCAA tournament averaged 11.3 million total viewers, up 8 percent from last year (10.5 million viewers), and is the highest average viewership for the NCAA tournament in 22 years (12.7 million; 1993).
The National Championship game, which saw Duke defeat Wisconsin, averaged 28.3 million total viewers, up 33 percent from last year (21.3 million) and is the most-viewed NCAA title game in 18 years (28.4 million; Arizona/Kentucky in 1997). The Duke/Wisconsin game earned an average fast national household rating/share of 16.0/26, up 28 percent from last year’s 12.5/20 (Connecticut/Kentucky).
The championship game peaked with an 18.7/32 HH rating/share and 33.4 million average viewers from 11-11:15 p.m. ET.
This year’s NCAA tournament averaged a 7.0/15 HH rating/share, up 8 percent from last year (6.5/13).
Additionally, NCAA March Madness Live generated several all-time records including 80.7 million live video streams and 17.8 million hours of live video consumption during this year’s tournament. This year’s live video streams are up 17 percent over last year, with hours of live video consumption up 19 percent this year. NCAA March Madness Live also delivered all-time records for Monday’s national championship with 3.4 million live video streams and one million hours of live video consumption.
The NCAA tournament grossed a record 350 million total social impressions across Facebook and Twitter for a 45 percent increase over 2014.