Artists Join Previously Announced Maroon 5 For Star-Studded Weekend

Performances from the AT&T Block Party, Coca-Cola Music Mix and Capital One JamFest® to be Live Streamed for Fans

 

Houston, TX (March 11, 2016) – Today NCAA and Turner Live Events, alongside official NCAA Corporate Champions AT&T, Coca-Cola and Capital One®, announced a selection of the all-star musical acts performing at the 2016 NCAA March Madness Music Festival in conjunction with the 2016 NCAA Men’s Final Four®.  The free, three-day music festival, produced by Turner Live Events, will take place at Discovery Green in downtown Houston. 

 

The festivities will kick off Friday, April 1 at the AT&T Block Party with performances by Grammy-nominated artists Fall Out Boy and Panic! At The Disco, with additional acts to be announced. On Saturday, April 2 the Coca-Cola Music Mix will feature chart-topper Jason Derulo, up-and-comer Conrad Sewell and more. On Sunday, April 3 at the Capital One JamFest® international superstars Pitbull and Flo Rida join previously announced Grammy-winning headliner Maroon 5. The non-ticketed NCAA March Madness Music Festival is open to the public on a first-come basis.

The 2016 NCAA March Madness Music Festival will also live stream concerts throughout the weekend, giving fans in the U.S. unparalleled access to their favorite artists. The footage will be streamed at www.ncaa.com/musicfest, on the NCAA March Madness YouTube page, BleacherReport.com, the Team Stream app, and the NCAA Final Four app. The official festival site will be updated leading up to the big weekend with new announcements and details at www.ncaa.com/marchmadness/musicfest.  Fans can also stay updated by following @FinalFour and @MarchMadness on Twitter. 

For the first time ever, part of the Maroon 5 and Pitbull performances at the Capital One JamFest® will be simulcast during the iHeartRadio Music Awards, airing live from the Forum in Los Angeles on Turner networks TBS, TNT and truTV at 8 p.m. ET/5 p.m. PT on Sunday, April 3. AT&T Block Party will broadcast live on AT&T AUDIENCE Network on Friday, April 1 (DIRECTV Ch 239/U-verse Ch 1114). The events are part of a big weekend for Turner, with TBS also exclusively televising NCAA Final Four National Semifinals on Saturday, April 2, and the National Championship on Monday, April 4.

This is a non-ticketed event open to the public on a first-come basis featuring the following events:  

 

Friday, April 1 - AT&T Block Party

  • Fall Out Boy
  • Panic! At The Disco
  • Performances from 4 pm to 10 pm  
  • Artists and highlights to be announced

 

Saturday, April 2 – Coca-Cola Music Mix

  • Live broadcast of the first semi-final game
  • Jason Derulo
  • Conrad Sewell
  • Performances from 12 pm to 9 pm  
  • Additional performances and highlights to be announced

 

Sunday, April 3 - Capital One JamFest®

  • Maroon 5
  • Pitbull
  • Flo Rida
  • Performances from 3 pm to 10 pm  
  • Additional performances and highlights to be announced

 

Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2016 NCAA Division I Men’s Basketball Championship across four networks – TBS, CBS, TNT and truTV. For the third year in the event’s 78-year history, the 2016 NCAA Division I Men’s Basketball Championship National Semifinals will be presented live across three networks – TBS, TNT and truTV – to provide fans with a variety of viewing options for this marquee event. This year’s NCAA Tournament will include the National Championship Game airing on TBS, the first time the championship has ever been televised on cable television.

 

Over the years, the NCAA March Madness Music Festival has attracted hundreds of thousands of music fans. Last year featured Rihanna, Imagine Dragons, Zac Brown Band, Lady Antebellum, Weezer, and more.  Other artists who have participated include Bruce Springsteen and the E Street Band, Jason Aldean, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, The Black Keys, Kenny Chesney, Taylor Swift among many others.  The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which Turner Sports and CBS Sports license and collaborate on as part of a 14-year multi-media agreement with the NCAA.

 

Specific media event credentials will be issued for Friday, Saturday and Sunday (April 1-3) at Discovery Green. Men's Final Four game credentials will not be accepted.

 

About AT&T

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