The "whipped cream challenge" is the latest craze sweeping the internet, raising awareness and drawing donations for young adults with cancer or other serious illnesses.

Individuals nominated for the challenge film themselves getting pied in the face while nominating others to do the same and to make a financial donation. The concept is similar to the successful ALS Ice Bucket Challenge, which went viral in 2014. 

All donations go toward the 17 Strong Foundation, created by former Colorado Mesa Division II baseball player Ryan Teixeira. The foundation's mission is to raise money to finance victory trips for young adults with life-threatening illnesses. Teixeira died this past March after a battle with Ewing Sarcoma, but his legacy lives on through his foundation and his idea for the whipped cream challenge. 

Multiple NCAA student-athletes, coaches and administrators have accepted their challenge nominations, including Teixeira's former CMU teammates Lane LaCrone and Jarrett Bott, Alabama basketball coach Avery Johnson, Arkansas basketball coach Mike Anderson and TCU basketball coach Jamie Dixon.

Other celebrities, from professional athletes to television personalities, have also joined the cause, using the #WhippedCreamChallenge hashtag.

To learn more about the 17 Strong foundation and to donate to its cause, visit seventeenstrong.org.