- WHEN: Friday, March 30
- WHERE: Alamodome
- COST: FREE admittance to the public
On March 30 at 10:20 a.m., two teams of cancer survivors will play on the same floor as Final Four participants at the Alamodome to raise awareness in the fight to end cancer. The game, open to both the media and the public, is in its third year and is an event resulting from INFINITI’s long-standing partnership with Coaches vs. Cancer®, the American Cancer Society, the National Association of Basketball Coaches (NABC), the NCAA and CBS/Turner.
The teams were formed in February when INFINITI invited 14 young men and women who have survived cancer to join a basketball team to raise awareness for Coaches vs. Cancer. After three days of tryouts and practice, the players will be divided into two teams. The Hardwood Heroes teams are led by two retired NCAA coaches – Bo Ryan and Jim Calhoun - both with impressive winning backgrounds as coaches.
Each Hardwood Hero player has a story of courage and strength in their winning battle against cancer. INFINITI captured these stories and experiences through filmed behind-the-scenes moments that will air throughout the tournament during the INFINITI NCAA Tip-Off Show. The videos are available here.
“We are so inspired by the stories of each of these individuals and honored to be involved with Coaches vs. Cancer to help give the survivors a chance to fulfill a dream they each have,” said Phil O’Connor, Director of Marketing Communications and Media for INFINITI.
Now in its eighth year as a Corporate Partner of the NCAA, INFINITI has pledged to make donations to Coaches vs. Cancer totaling $700,000 through its Round by Round brackets on CBSSports.com/infiniti. For each correct pick made by a fan in a Round by Round bracket, INFINITI will donate more money to cancer research.