March Madness Music Festival

March Madness Music Festival

March Madness Music Festival

WOLDENBERG PARK, NEW ORLEANS | APR 1- 3

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Khalid

Khalid

Multi-platinum selling global superstar Khalid, who was named one of Time’s Most Influential People of 2019, has taken the world by storm since his first single, the 5x platinum “Location” (released right before his high school graduation) exploded onto the scene leading to a major label deal with Right Hand Music Group/RCA Records followed by the release of his debut album, the double platinum-certified, American Teen. His sophomore album Free Spirit, released to critical acclaim in 2019, was declared a New York Times “Critic’s Pick” and was called “superb” by the Associated Press. The album, which has been certified platinum by the RIAA, debuted at #1 on the Billboard Top 200 and features the Grammy-nominated multi-format #1 single “Talk”. Free Spirit has garnered over 11billion streams worldwide. Khalid, who has been called a “pop prodigy” by Rolling Stone has been streamed over 30 billion times worldwide across all partners, has been nominated for 6 Grammys and has won numerous awards including 6 Billboard Music Awards, 3 American Music Awards, a Teen Choice Award, an MTV Video Music Award and an MTV Woodie Award. Khalid has collaborated with some of music’s biggest stars including his #1 singles “Love Lies” (with Normani), “Eastside” (with Halsey and Benny Blanco) as well as hits with artists Billie Eilish, Shawn Mendes, Marshmello and more. The Mayor and Council of the City of El Paso honored Khalid with a “Key To The City” marking September 13th, 2018 “Khalid Day.” Khalid, alongside his mother, launched The Great Khalid Foundation, which is committed to helping families by alleviating a burden of need. Khalid recently wrapped up his “Free Spirit World Tour” which took him to arenas all over the globe in 2019. In 2020, Khalid released his critically acclaimed track “Eleven” and his smash hit “Know Your Worth” with Disclosure. He was named the youngest artist to surpass 15 billion streams on Spotify alone and was named BMI’s Pop Songwriter of the Year (alongside Post Malone.) Earlier this year, Khalid debuted his track “New Normal” at Virgin Galactic’s “Unity 22” Spaceflight launch. Not only did “New Normal” play in the shuttle during its descent back to earth, but Khalid was also on hand to perform for the crew, including Sir Richard Branson, after they completed their mission. Khalid was honored that his track was chosen to help usher in such a historic moment.


The Kid Laroi

The Kid Laroi

The Kid LAROI-the newly eighteen year old rapper/singer born Charlton Howard is proving that for an incoming generation filled with promising talent, yesterday’s borders aren’t today’s barriers. Born and raised in Sydney (aside from a short stint in the countryside), LAROI grew up consuming one of America’s most adored exports, listening to hip-hop and R&B icons like Tupac, Erykah Badu, The Fugees, Lil Wayne and Kanye West. In 2016, after competing in a Triple J competition, LAROI earned the respect of a few industry execs whose support led him to performances on stages alongside the late JuiceWRLD, whom he considered a close friend and mentor. “It’s really what I’ve always imagined... I always knew it was bigger than that,” LAROI says about his crossover success and finding an audience outside ofAustralia. “I love everything I make. I take music super seriously, and I look at it as art,” says the teenage phenom.


BIA

BIA

“I put on my jewelry just to go to the bodega...”

That very line—taken from the hit single “Whole Lotta Money”—became a battle cry of sorts, as the song surfed the airwaves of streaming platforms and even TikTok, quickly elevating Boston-bred rapper BIA to one of the top spots currently in hip-hop. It marked its territory on the Spotify Viral 50 Chart as well as the Global Spotify Charts, sealing its fate. The remix only amplified the track’s reach, thanks to the addition of none other than Nicki Minaj. But BIA’s story began much earlier, as the rap upstart has a solid history in hip-hop, dating all the way back to her early rap battles and freestyle days. As BIA readies the release of the deluxe version of her critically acclaimed project For Certain, she maintains the balance of real rap with mainstream appeal.

Her breakout mixtape #CHOLASEASON fanned the flames of her fame, as BIA collaborated with J Balvin, Pharrell, and Sky on 2016’s global hit “Safari.” With every mixtape, collaboration, and guest appearance, BIA only amplified her reach. Collaborations with the likes of Russ and Kali Uchis, as well as opening for Ariana Grande on tour and being co-signed by titans like Rihanna were only a testament to the hard work that BIA has put in for years. So much so, that she made the most in a pandemic, dominating 2020 with a fresh new perspective. She inked a deal with Epic Records, dropped the hard-hitting “Free BIA (1st Day Out)” and the intoxicating “COVERGIRL”, as well as dove further into the fashion world with a feature in Good American’s Spring 2020 campaign and Missguided x Sean John Fall 2020 capsule collection.

By the close of 2020, she dropped her For Certain EP, armed with the aforementioned hit “Whole Lotta Money”—a song with a message that unlimited currency can be both mental and physical. The EP reached the Top 10 of Billboard’s Heatseekers Album Charts, becoming a sleeper hit that would bring her uncharted success into 2021. “That was one of the last tracks we recorded,” BIA remembers, “and every time I played it I just loved it more and more.” In the Summer of 2021, Nicki Minaj hopped on the remix. “I had been DMing her for years,” BIA says of Nicki, “and when she went to DM me, she saw all these messages to her!” The collaboration was destined to happen. “We jumped on the phone, and then we met in real life and she invited me to her house.” The two appeared on Instagram Live together and nearly shut down the platform. “It was just a beautiful experience because I look up to her so much,” she adds of Nicki.

For the deluxe version of For Certain, BIA has re-upped the project in an unprecedented way. The tracklist is nearly doubled, as BIA has added cuts that show all different dimensions to her talent. Songs like “Besito” with G Herbo have BIA tapping into her Afro-Latina roots, while “Motionless” is new territory for her on wax.

“That’s gotta be one of my favorite records I’ve ever cut,” she admits. “It’s a vulnerable song where I’m pouring my heart out into rap, which I usually don’t do. I’m excited for people to hear that side of me.” Then there’s “Freak In the Night”: a “vibe” as BIA puts it. “It’s just a feeling and a song that depicts my time in Atlanta,” she says. “All the freaks come out at night in Atlanta!” The work is boosted in a way to show an artist who is now poised for stardom.

So what’s next for BIA? A whole lotta moves. As she readies the For Certain deluxe release for the Fall, BIA has much more in store as one of the most raved about (and streamed) artists within hip-hop. “What matters to me most is where I’m at right now and where I’m going,” she says. “I’m having the time of my life.”


Lucky Daye

Lucky Daye

Lucky Daye projects a widescreen vision of R&B. His full-spectrum view encompasses everything from the explosive funky bombast to the soulful croon of seventies favorites and the turn-of-the-century swagger inherent in mid-to-late nineties classics. As a result, he emerges with a signature sound of his own that stretches from soulfully smoked out to enigmatically energetic. Lucky has an unbelievable story from growing up in a cult, surviving Hurricane Katrina, making music in Atlanta, road-tripping across the country to Los Angeles, and finally linking up with producer and partner D’Mile to make Painted, Table For Two, and his upcoming 2nd full-length project.

 

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