ATLANTA, Ga. -- The popularity of NCAA March Madness grows every year and fans and companies excitedly seek tickets to support their teams and follow all the great moments of the Championship. The NCAA Experience program is managed by PrimeSport, the official ticket and hospitality package provider and official ticket exchange provider for the 2012 NCAA Division I Men’s Basketball Championship.  PrimeSport’s offerings include ticket packages and the official ticket exchange for the first-round games to be played March 13-14 in Dayton, Ohio, the second- and third-round games to be played March 15-18 in eight different locations, as well as exclusive pre-game hospitality for the games in Pittsburgh, Louisville, Portland and Greensboro.

Fans across the country gathered around the TV last night for Selection Sunday, anxiously awaiting the announcement of the teams in this year’s NCAA tournament. As selections were made, teams watched as their seeds were determined. NCAA March Madness has officially begun and fans enthusiastically fill out their brackets.

“Our priority is always to ensure our fans have the best experience possible as they root for their teams on the road to the Final Four,” said Josh Logan, director of ticketing at the NCAA. “By partnering with PrimeSport, our fans have safe, dependable and fully authorized methods for securing tickets and hospitality packages throughout the tournament – from the very first round all the way through the Men’s Final Four in New Orleans.”

PrimeSport is providing exclusive pre-game hospitality and ticket packages for the games in Pittsburgh, Louisville, Portland and Greensboro. Packages include a ticket to the Thursday and/or Saturday games in Pittsburgh, Louisville and Portland, or the Friday and/or Sunday games in Greensboro as well as access to the Official NCAA Pre-game Hospitality Event.

PrimeSport is also offering official NCAA ticket and amenity packages for second- and third-round games in Albuquerque, Columbus, Omaha and Nashville. Packages include tickets to the Thursday and/or Saturday games in Albuquerque or the Friday and/or Sunday games in Columbus, Omaha and Nashville, as well as a commemorative NCAA men’s basketball game amenity.

The Official NCAA Ticket Exchange is also available again this year and allows fans to buy and sell tickets online to every round of the 2012 NCAA Division I Men's Basketball Championship in a convenient, safe, and guaranteed environment. Ticket holders who are unable to attend their games or find their team eliminated prior to the final rounds of the tournament, have a place to safely sell their tickets, and the buyer, in turn, can be assured that the tickets are authentic and guaranteed.

“Through our partnership with the NCAA, we can offer fans and companies packages that they can’t get anywhere else,” said Sam Soni, president of PrimeSport.  “By buying directly from the NCAA’s only approved ticket and hospitality package provider, they can enjoy the games and experience without having to worry about fraudulent tickets.”