March Madness Live delivers 64M video streams, surpassing 2013 total
Streams up 40%; Mobile increases 71%; total hours jumps 7%
Additionally, NCAA March Madness Live has netted 13.5 million hours of live video consumed, an increase of 7 percent over last year and on pace to rank as an all-time record.
In partnership between the NCAA, Turner Sports and CBS Sports, NCAA March Madness Live is launched from www.ncaa.com/marchmadness, www.bleacherreport.com and www.cbssports.com, and is available via the Amazon Appstore, Apple App Store, Google Play and Windows Store. Additionally, fans can watch games via live streaming on TNT, TBS and truTV’s digital platforms, as well as participating TV provider websites.
Highlights through the second week of the tournament:
Live Video Streams
• Across all digital platforms, NCAA March Madness Live has generated 64 million live video streams, up 40 percent compared with the first two weeks of the tournament in 2013.
• From the start of the First Four on March 18 to the completion of the Regional Finals on March 30, NCAA March Madness Live has registered 13.5 million hours of live video streaming, which represent a 7 percent increase from 2013.
Mobile Usage Growth
• Mobile (tablets and smartphones) platforms experienced significant growth with live streams up 71 percent over the first two weeks of the tournament in 2013.
• Live streaming hours also delivered considerable growth, up 38 percent over the comparable span last year.
Most Popular Games
The top five most-watched games across digital platforms over the first two weeks of the tournament, based on live video streams:
• Dayton vs. Ohio State – 4,587,986
• Mercer vs. Duke – 4,177,421
• Harvard vs. Cincinnati – 2,742,532
• Kentucky vs. Wichita State – 1,954,273
• Wisconsin vs. Arizona – 1,647,561
This year’s NCAA Men’s Final Four national semifinals will air on TBS, marking the first time in the event’s 76-year history the event will be televised on cable network. It also will be the first time the Final Four is presented across three networks with the traditional game coverage on TBS and Teamcasts for team-specific telecasts offered on TNT and truTV. NCAA March Madness Live also will offer live streaming of the game from all three vantage points. The men’s national championship will be broadcast on CBS for the 33rd consecutive year.