2015 NCAA tournament delivers record-setting opening week numbers
The 2015 NCAA Division I Men’s Basketball Championship continues to generate record-setting consumption across all multimedia platforms. CBS Sports and Turner Sports’ exclusive coverage of the NCAA Tournament across TBS, CBS, TNT and truTV is averaging a 6.7/14 overnight rating/share to register as the highest-ever rating for the event through the first Sunday (since the tournament expanded to its current television format in 1991). This year’s NCAA Tournament to date overnight rating (6.7/14) is up 6% compared to a 6.3/14 in 2014, based on Nielsen metered market ratings.
This weekend’s exclusive third round coverage delivered a 7.3/16 overnight rating/share, the highest rating for the opening weekend of the NCAA Tournament in 22 years and a 7% increase over last year.
NCAA March Madness Live has also generated a record-setting 54 million live video streams through Sunday, a 7% increase over last year. Additionally, NCAA March Madness Live has netted more than 11 million live hours of video consumption through the first week of the tournament, up 8% through the same period a year ago.
The NCAA Tournament has also grossed a record 108 million total social impressions across Facebook and Twitter through Sunday for a 40% increase over 2014.