basketball-men-d1 flag

NCAA.com | March 27, 2015

2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday & Tournament Coverage to Date

he 2015 NCAA Division I Men’s Basketball Championship continues to deliver record-setting numbers across multimedia platforms. CBS Sports and Turner Sports’ exclusive coverage of the Regional Semifinals on Thursday, March 26, generated the highest rating ever for the Sweet 16 Thursday of the NCAA Tournament (since the tournament began its current television format in 1991). Thursday’s games averaged a 9.1/16 overnight rating/share, up 30% compared to a 7.0/13 in 2014, based on Nielsen metered market ratings.
 
Thursday’s coverage also generated record ratings in both telecast windows.  TBS and CBS averaged a 9.3/17 overnight rating/share from 7-10 p.m. ET, the highest rating for the game window since 1991 and a 39% increase over last year.  From 9:45 p.m.-12:45 a.m., the networks averaged an 8.9/16 overnight rating/share, tied with 1992 and 1993 as the highest rating for the game window since 1991 and a 20% increase compared to 2014.
 
The NCAA Tournament to date across TBS, CBS, TNT and truTV is averaging a 7.0/15 overnight rating/share, the highest–ever rating for the event through Thursday’s Regional Semifinals (in the current TV format), up 9% over 2014.
 
NCAA March Madness Live has also delivered a record-setting 59 million live video streams through Thursday, a 10% increase over last year. It has netted 12.5 million live hours of video consumption through the second Thursday of the tournament, an all-time record and 11% increase through the same period a year ago.  Thursday’s Sweet 16 coverage led to a 59% increase among live video streams and a 53% spike in live hours of video consumption over the comparable period in 2014.
 
Additionally, the NCAA Tournament has grossed a record 134 million total social impressions across Facebook and Twitter through the second Thursday for a 46% increase over 2014.
 

Final Four Most Outstanding Players from 1939 to present

Here is a complete list of every player to be the Final Four Most Outstanding Player since the first NCAA tournament in 1939. This includes every school and class.
READ MORE

29 Final Four Most Outstanding Player facts, from dentistry to diplomacy

What do a dentist and a U.S. Senator have in common? They're two of the 75 people named Final Four Most Outstanding Players, one of college basketball's most exclusive groups.
READ MORE

With sports on pause, coaches put the well-being of their student-athletes first

Coaches throughout the country, across all sports, are doing their best to make sure their teams remain physically and mentally healthy despite student-athletes being scattered across the country.
READ MORE

Subscribe To Email Updates

Enter your information to receive emails about offers, promotions from NCAA.com and our partners