Westwood One and the NCAA make history with first Spanish language audio call of NCAA Men's Final Four
NEW YORK -- In a momentous first for both Westwood One and the NCAA, the network today announced it will broadcast the 2017 NCAA® Men’s Final Four® in Spanish, the Championship’s first-ever Spanish language broadcast on any platform. This event will be produced by Westwood One and presented by Werner Ladder.
Westwood One Sports will present full play-by-play Spanish action from the NCAA® Men’s Final Four® on Saturday, April 1, and the National Championship Game on Monday, April 3, live from the University of Phoenix Stadium in Glendale, Arizona. Coverage can be heard on more than 40 Hispanic radio stations nationwide, WestwoodOneSports.com, and SiriusXM radio. Additionally, the broadcasts will be available for fans on mobile devices via NCAA.com/MarchMadness, TuneIn.com, and the free TuneIn app.
“One of our strategic priorities is to continue to diversify the fan base for college basketball, and a Spanish-language broadcast of our championship on a platform of this magnitude goes a long way towards accomplishing that goal,” said Dan Gavitt, the NCAA’s senior vice president of basketball. “We are appreciative of our partnership with Westwood One and grateful for their efforts in expanding the audience for the Final Four.”
“We are both honored and excited to be the first media platform to broadcast the Final Four in Spanish,” said Suzanne Grimes, President of Westwood One and EVP of Corporate Marketing for Cumulus Media. “This is an amazing opportunity to showcase our mass reach medium doing what it does best – connecting fans and brands to one of the country’s most spectacular sporting events. We are proud to partner with the NCAA and Werner Ladder for this historic event.”
NCAA, First Four, Final Four, and Selection Sunday are trademarks of the National Collegiate Athletic Association.
Westwood One Sports is home to some of the most exciting sports broadcasts on radio. In addition to NCAA Basketball, including the NCAA Men’s and Women’s Tournaments and the Final Four; it is also the exclusive provider of the Frozen Four®, the Men’s Lacrosse Championship, and the Men's and Women's College World Series®. In addition, Westwood One has been the exclusive network radio partner to the NFL since 1987. Its other properties include the Masters, the Olympics, the NHL, the Triple Crown, and more. Westwood One also distributes NBC Sports Radio and CBS Sports Radio 24/7 sports talk. On social media, join the Westwood One Sports community on Facebook at facebook.com/westwoodonesports and Twitter at twitter.com/westwood1sports. For more information, visit westwoodonesports.com
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA®, the Masters, the Olympics, Westwood One Backstage, the GRAMMYS®, the Academy of Country Music Awards and the Billboard Music Awards. For more information please visit www.westwoodone.com.
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The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes. The NCAA is proud to have AT&T, Capital One and Coca-Cola as official corporate champions and the following elite companies as official corporate partners: Allstate, Amazon Echo, Bing (Microsoft), Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.
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