basketball-men-d1 flag

NCAA.com | March 17, 2017

Turner Sports and CBS Sports’ Coverage of 2017 NCAA Tournament Delivers Third Highest-Rated First Thursday Since 1991

First Full Thursday of NCAA Tournament Coverage Averages 5.9 HH Rating Across TBS, CBS, TNT & truTV, Up 5% Over 2016

NCAA March Madness Live Generates 29 Million Live Video Starts for First Thursday, Up 19%, Along with All-Time Record for Concurrent Streams

CBS Sports and Turner Sports’ coverage of the 2017 NCAA Division I Men’s Basketball Championship – airing across TBS, CBS, TNT and truTV – averaged a 5.9/14 HH rating/share to deliver the third highest-rated first Thursday since 1991, when the tournament expanded to its current television format. The 5.9 HH rating, based on Nielsen metered market delivery, is up 5% over last year (5.6/13).

The combined networks’ coverage also delivered increases in three game telecast windows:

  • 4.4 HH rating from 12-4:15 p.m. ET, up 5% and tied with 2011 for the third highest rating in the window since 1991
  • 5.7 HH rating from 2:45-7 p.m., up 16% and the second highest-rated delivery in the window since 1991
  • 7.2 HH rating from 6:45-10 p.m., up 9%

Additionally, NCAA March Madness Live garnered 29 million live video starts over the first Thursday, up 19% over last year.  Thursday’s first full day also set a new all-time record for concurrent streams at 2:15 p.m., coinciding with the conclusion of the Notre Dame and Princeton game.

Linear TV Source:  Nielsen Media Research, metered market data for the 2017 NCAA Men’s College Basketball Tournament across CBS, TBS, TNT and truTV, Day 1, Thursday, compared historical NCAA Tournament through 1991. Digital Source:  Conviva

Predictions for Villanova vs. Texas, Xavier vs. Cincinnati

Andy Katz picks the winners for some of the best college basketball games to watch this week.
READ MORE

Marquette downs No. 4 Wisconsin on Lewis' tip-in buzzer beater

Marquette beat No. 4 Wisconsin 67-65 on Justin Lewis' game-winning tip-in as time expired.
READ MORE

2020 ACC/Big Ten Challenge: Complete schedule, TV info and previews

Here's everything you need to know for this season's Big Ten/ACC Challenge, including dates, times, broadcast networks and a preview of each game.
READ MORE

Subscribe To Email Updates

Enter your information to receive emails about offers, promotions from NCAA.com and our partners