basketball-men-d1 flag

NCAA.com | April 4, 2017

2017 NCAA National Championship Game Scores Double-Digit Television Ratings and Live Streaming Increases

North Carolina vs. Gonzaga on CBS Delivers 14.5/24 Rating/Share, Up 21%

2017 NCAA Tournament Across TBS, CBS, TNT and truTV Garners 7.2/15 Average Rating/Share, Up 13%

NCAA March Madness Live Generates Record-Setting 4.4 Million Live Video Streams for Championship Game, Up 29% vs. 2016

CBS Sports and Turner Sports’ coverage of last night’s NCAA National Championship between North Carolina and Gonzaga on CBS scored a 14.5/24 rating/share in the metered markets, up +21% from last year and the third highest rating for the National Championship since 2005.  The game peaked with a 17.4/33 rating/share from 11:30-11:45 p.m. ET.

Turner Sports and CBS Sports’ coverage of the 2017 NCAA Tournament averaged a 7.2/15 rating/share, based on overnight ratings, up +13% from last year.  The 7.2/15 is tied as the second highest rating for the NCAA Tournament in the metered markets since 2005.

NCAA March Madness Live generated an all-time best 4.4 million live video streams for last night’s Championship Game, an increase of 29% over last year.  Overall, MML netted a record-setting 98 million live video streams for the NCAA Tournament, up +33%.

Additionally, official March Madness social media handles garnered over 74 million engagements during the NCAA Tournament, a 42% increase over last year.

Top five rated metered markets for last night’s game:

1.       Raleigh-Durham – 33.8/52
2.       Greensboro-High Point-Winston Salem – 31.7/47
3.       Charlotte – 30.1/46
4.       Seattle-Tacoma – 24.5/43
5.       Louisville – 23.5/38

Linear TV source: Nielsen Media Research, based on metered market Live + SD data stream for the 2017 NCAA Men’s College Basketball Tournament across TBS, CBS, TNT and truTV, through Championship compared to historical NCAA Tournament through 1991.  Digital source: Conviva.

Tennessee coach Rick Barnes names his top players in 10 categories

Rick Barnes joined this week's episode of March Madness 365 to build his career dream player.
READ MORE

The 11 men's basketball teams with the longest active home winning streaks

These are the men's college basketball teams who enter the 2020-21 season with the longest active home winning streaks, including Florida State with 23 in a row.
READ MORE

Northwestern's Jim Phillips to chair the men’s basketball committee in 2021-22

Northwestern's Jim Phillips has served on the committee since the 2017-18 season; Kentucky’s Mitch Barnhart to chair committee this coming season. Phillips will serve as vice-chair for the 2020-21 season.
READ MORE

Subscribe To Email Updates

Enter your information to receive emails about offers, promotions from NCAA.com and our partners