basketball-men-d1 flag

NCAA.com | April 4, 2017

2017 NCAA National Championship Game Scores Double-Digit Television Ratings and Live Streaming Increases

North Carolina vs. Gonzaga on CBS Delivers 14.5/24 Rating/Share, Up 21%

2017 NCAA Tournament Across TBS, CBS, TNT and truTV Garners 7.2/15 Average Rating/Share, Up 13%

NCAA March Madness Live Generates Record-Setting 4.4 Million Live Video Streams for Championship Game, Up 29% vs. 2016

CBS Sports and Turner Sports’ coverage of last night’s NCAA National Championship between North Carolina and Gonzaga on CBS scored a 14.5/24 rating/share in the metered markets, up +21% from last year and the third highest rating for the National Championship since 2005.  The game peaked with a 17.4/33 rating/share from 11:30-11:45 p.m. ET.

Turner Sports and CBS Sports’ coverage of the 2017 NCAA Tournament averaged a 7.2/15 rating/share, based on overnight ratings, up +13% from last year.  The 7.2/15 is tied as the second highest rating for the NCAA Tournament in the metered markets since 2005.

NCAA March Madness Live generated an all-time best 4.4 million live video streams for last night’s Championship Game, an increase of 29% over last year.  Overall, MML netted a record-setting 98 million live video streams for the NCAA Tournament, up +33%.

Additionally, official March Madness social media handles garnered over 74 million engagements during the NCAA Tournament, a 42% increase over last year.

Top five rated metered markets for last night’s game:

1.       Raleigh-Durham – 33.8/52
2.       Greensboro-High Point-Winston Salem – 31.7/47
3.       Charlotte – 30.1/46
4.       Seattle-Tacoma – 24.5/43
5.       Louisville – 23.5/38

Linear TV source: Nielsen Media Research, based on metered market Live + SD data stream for the 2017 NCAA Men’s College Basketball Tournament across TBS, CBS, TNT and truTV, through Championship compared to historical NCAA Tournament through 1991.  Digital source: Conviva.

Four regional sites selected to host second year of NCAA College Basketball Academies

Academy participants will play in scrimmages and go through drills being conducted by past and present coaches from across all three divisions of the NCAA as well as high school coaches. Coaches, as well as a commissioner for each site, will be determined later. All the prospective student-athletes and their parents or guardians will also be instructed on life skills designed to prepare them for the recruiting process, academic eligibility and life on campus.
READ MORE

5 predictions for the 2019-20 WCC men's basketball season

Andy Katz gives his five predictions for the 2019-20 WCC men's basketball season, including Player of the Year, Freshman of the Year and the top non-conference games to watch.
READ MORE

NCAA Digital reaches multi-year agreement with veteran college basketball reporter Andy Katz

Katz will provide year-round analysis through NCAA.com, social media & March Madness 365 podcast.
READ MORE

Subscribe To Email Updates

Enter your information to receive emails about offers, promotions from NCAA.com and our partners