The 2018 NCAA March Madness Music Festival – presented by the NCAA, Turner Live Events and official NCAA Corporate Champions AT&T, Coca-Cola and Capital One – lands at Hemisfair in San Antonio as part of this year’s NCAA Final Four celebration. The three-day free music festival – annually produced by Turner Live Events – features the return of Maroon 5 and Imagine Dragons, both of whom have delivered electric performances in years past during the most anticipated weekend in college sports. Additional performers will be announced in the coming weeks.
The star-studded festival will open with the AT&T Block Party on Friday, March 30, with performers to be announced. On Saturday, March 31, Grammy award-winning band Imagine Dragons will hit the stage as the Coca-Cola Music headliner. Grammy award-winning global pop band Maroon 5 will headline the Capital One JamFest on Sunday, April 1, closing out the fan-filled weekend. Both headliners have given stellar performances at past festivals with Imagine Dragons appearing in 2015 in Indianapolis and Maroon 5 in 2016 in Houston.
The NCAA March Madness Music Festival will also provide live streaming coverage of many of the stellar performances via ncaa.com, bleacherreport.com, and the official NCAA March Madness YouTube channel. For more details about the weekend, fans can stay up-to-date by visiting ncaa.com/musicfest, following @FinalFour on Twitter or downloading the Final Four app presented by AT&T.
This is a non-ticketed event open to the public on a first-come basis featuring the following events:
Friday, March 30-AT&T Block Party
- Performances from 4 p.m. to 10 p.m. local time
- Artists and highlights to be announced
- AT&T’s Block Party will also be livestreamed on att.com/blockparty
Saturday, March 31 – Coca-Cola Music
- Live broadcast of the first semifinal game
- Imagine Dragons
- Performances from 2 p.m. to 10 p.m. local time
- Additional artists and highlights to be announced
Sunday, April 1 - Capital One JamFest®
- Maroon 5
- Performances from 3 p.m. to 10 p.m. local time
- Additional artists and highlights to be announced
The Music Festival has brought one-of-a-kind concert experiences to over 150,000 music fans each year. In 2017, performers included Aerosmith, The Chainsmokers, Macklemore and Ryan Lewis. Top-tier performers over the years have included Kendrick Lamar, Fall Out Boy, Twenty-One Pilots, Aloe Blacc, Lukas Graham, Flo Rida, Panic! At the Disco, Pitbull and Jason Derulo. Additional performers who have helped celebrate Final Four weekend throughout the years include Rihanna, Zac Brown Band, Lady Antebellum, Weezer, Bruce Springsteen and the E Street Band, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, The Black Keys, Kenny Chesney and Taylor Swift among many others. The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which Turner Sports and CBS Sports license and collaborate on as part of an agreement with the NCAA through 2032.
Specific media event credentials will be issued for Friday, Saturday and Sunday (March 30-April 1) at Hemisfair. Men's Final Four game credentials will not be accepted.
For the eighth consecutive year, Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2018 NCAA Division I Men’s Basketball Championship across four national television networks – TBS, CBS, TNT and truTV – and via NCAA March Madness Live.
This year, TBS will televise the NCAA March Madness Selection Show on Sunday, March 11 from 6-8 p.m., Eastern time. The NCAA Final Four National Semifinals will be televised on Saturday, March 31, along with the National Championship on Monday, April 2.
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About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest total beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- and no-sugar options to help people everywhere more easily control added sugar. In addition to our namesake Coca-Cola drinks, some of our household names around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to our world. That starts with reducing sugar in our drinks and bringing new and different drinks to people everywhere. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates, and bringing economic opportunity wherever we operate. In fact, together with our bottling partners, we employ more than 700,000 people around the world. For more information, visit our digital magazine Coca-Cola Journey at www.coca-colacompany.com and follow The Coca-Cola Company on Twitter, Instagram, Facebook and LinkedIn.
About Capital One
Capital One Financial Corporation (www.capitalone.com) is headquartered in McLean, Virginia, and offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients through a variety of channels. Capital One is an NCAA Corporate Champion and first held the annual Capital One JamFest in 2011. Capital One began its affiliation with college sports with the sponsorship of the Capital One Bowl (formerly the Florida Citrus Bowl) in 2001. In 2010, Capital One became a NCAA Corporate Champion and in that role supports all 90 NCAA Championships. In 2014, Capital One became an official sponsor of the Capital One Orange Bowl and the College Football Playoff.
About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes. The NCAA is proud to have AT&T, Capital One and Coca-Cola as official corporate champions and the following elite companies as official corporate partners: Buffalo Wild Wings, Buick, Enterprise, Google Cloud, Infiniti, Intel, Lowe’s, Marriott International, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.