basketball-men-d1 flag

NCAA.com | April 3, 2022

Duke vs. North Carolina is most-watched NCAA DI men's national semifinal game since 2017

Full final 3:32 in UNC-Duke Final Four instant classic

Turner Sports and CBS Sports’ exclusive coverage of last night’s NCAA Division I Men’s Basketball National Semifinal classic — North Carolina defeating Duke, 81-77 — airing across TBS, TNT and truTV produced the most-viewed NCAA Men’s Final Four telecast on any network since 2017 (North Carolina vs. Oregon on April 1, 2017). The UNC/Duke game delivered an average of 16.3 million viewers, based on total audience delivery, which projects to be the second most-viewed college basketball telecast in the history of cable television once out-of-home viewership is included. Based on tournament to date trends, out-of-home viewership is projected to be a lift of more than 10% to the final viewership totals.

In the earlier window, Kansas vs. Villanova delivered an average of 10.3 million viewers, based on total audience delivery (without out-of-home viewership being included), up 22% over Baylor’s blowout victory over Houston in 2021. Overall, last night’s two National Semifinal games averaged 13.5 million viewers based on total audience delivery (minus out-of-home audience), up 9% over last year.

Duke Blue Devils vs. North Carolina Tar Heels - Condensed Game

To date, the 2022 NCAA Men’s Basketball Championship is generating audience increases across all platforms vs. 2021.

NCAA March Madness Live produced multiple all-time marks for last night’s UNC/Duke game, with the largest audience and most minutes consumed for any single game in MML history. The NCAA Men’s Final Four produced records across streaming platforms, including a record-shattering 1.4 million concurrent streams during UNC/Duke. This year’s NCAA Men’s Tournament — through the Final Four round — has already generated the most live uniques for any full tournament in MML history.

Official NCAA Men’s March Madness social handles generated record engagement for Final Four content, a +36% increase vs. the previous Final Four all-time high. For the tournament to date, social engagements have seen a +63% lift compared to last year’s previous record.

Source: Linear: Based on Nielsen Fast Nationals from 4/2/2022, Live+ SD data stream. Total Audience based on linear data and live minute-level data streaming for March Madness Live and TNT.tv and TBS.com data from Conviva. Social data compiled by Sprinklr, CrowdTangle, Facebook Insights & Twitter Analytics

Jaden Ivey: College basketball stats, highlights, best moments at Purdue

Essential stats and highlights from Jaden Ivey's college basketball career at Purdue, where he averaged 17.3 points his sophomore season and led the Boilermakers to the Sweet 16.
READ MORE

NCAA Officiating Coordinator J.D. Collins announces retirement

NCAA national coordinator of men's basketball officiating, J.D. Collins announced that he will be stepping down this fall.
READ MORE

Paolo Banchero: College basketball stats, best moments, quotes at Duke

These are the essential stats, facts, highlights and quotes from Paolo Banchero's college basketball career at Duke.
READ MORE

Subscribe To Email Updates

Enter your information to receive emails about offers, promotions from NCAA.com and our partners