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Special to | April 5, 2014

Delivering the Final Four


Whether you are aware of it or not, logistics play an essential role in every part of the NCAA Final Four. Teams use logistics throughout the tournament to make it through the journey from 68 teams down to just four. There are logistics to how they execute big plays, run through practices and even in how they get to and from each round. Let’s not forget the fans. They have been coordinating the logistics of attending as many games as possible throughout the tournament in support of their teams. That means coordinating travel plans and work schedules, not to mention the logistics of balancing two hot dogs and two drinks while trying to get to their seats before tip-off.

Before teams or fans plan their logistics for the Final Four, UPS works hard to deliver a winning atmosphere and environment for everyone. Without UPS and its partners, there would be no fan fests, no extra seating and no court for the teams to play on.

Through UPS logistics solutions, many partners worked hard to bring the Final Four to North Texas this year. Before the games start, fans get hyped during their teams’ fan fests known as Bracket Town presented by Capital One. UPS delivers all the different pieces of that fest to make sure each team’s biggest cheerleaders are ready for an exhilarating experience. With so many fans, players, administrators, employees and more streaming into one area, UPS also works with a partner to deliver temporary seating from Birmingham to Dallas. Truckloads of seating configurations make their way down the interstate in UPS trucks to make sure fans’ voices get tired from screaming and cheering before their feet get tired from standing.

The conversion of a football stadium into the largest basketball arena in the world is a serious collaboration between UPS Supply Chain Solutions and its partners. Once the large arena is created, they have to make sure fans, employees and teams can find their way around. That’s where UPS and its partners come into play again, delivering all of the signage that helps everyone get quickly and efficiently to where they’re going in the arena.

What element of the game is constantly in use and essential to the game? The Official Court of the NCAA Men’s Final Four.  UPS Freight is the trusted logistics provider to ensure this high-value asset is delivered for the showdowns between the last four teams.  Be on the lookout for our co-branded UPS trailer if you are somewhere between Idaho Falls, Idaho, and Dallas, Texas. What’s even more important for a basketball game than the court? The actual basketball. UPS handles the just-in-time delivery of customized basketballs for use in the Final Four.

Working as the Official Logistics Partner of the NCAA means coordinating with many partners to make sure everything runs smoothly so fans and teams can focus on winning. Many of these partners are small businesses that are doing big business with the NCAA to make the Final Four possible. Small businesses may have the assets needed to make a huge impact for large-scale customers, but they rely on UPS as the teammate that brings the logistics needed to manage the necessary supply chain or deliveries. That’s where UPS small business solutions come into play. We can help your startup handle large partnerships or large orders, such as the delivery of all the necessary party supplies for fans watching the Final Four at home.

Once the final game has been played and the confetti has fluttered down on the winners, the tournament is over for fans and teams and the big production comes to an end. But the work is not finished as what goes up must come down, so UPS stays behind to help partners handle the majority of outbound deliveries to turn a basketball arena back into a football stadium. While the rest of the country turns its attention away until next season, UPS will be hard at work all year helping small businesses of all kinds make big things happen.

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