Maryland shows off its pink in the spotlight as the starters are introduced to the crowd for the matchup against Miami (Fla.).  
Members of the UT-Tyler men's golf team support the Play 4Kay event at the Patriots women's basketball game.
Connecticut guard Bria Hartley flies to the basket in front of a crowd full of pink at its Play 4Kay game against Oklahoma.
Scotty McCreery poses for a photo with breast cancer survivors after his halftime performance of 'I Love You This Big' at the NC State Hoops 4 Hope game.
Hofstra's pregame team rally before its game against Delaware. The team wore pink in support of Claire Droesch, a former Boston College star who has stage IV breast cancer and is a friend of Hofstra senior Nicole Capurso.
Fans at Oklahoma's Pack the Place Pink game proudly display their 'I Play 4Kay' signs.
Illinois State raised $23,000 during its Play 4Kay game against Bradley.
Miami (Fla.) and Florida State battle it out decked in pink in the Play 4Kay game on Sunday, Feb. 19.
The Denison Big Red support breast cancer awareness and pause for a half court photo opp prior to their Play 4Kay matchup. 
Monmouth helps to raise breast cancer awareness. The cause is dear to two of the Hawks' coaches, who played for the late Kay Yow (Jenny Palmateer & Marquetta Dickens).

• Find out more about the Play 4Kay initiative