HATTIESBURG, Miss. - In conjunction with the Play4Kay Free Throw Challenge during Breast Cancer Awareness Month, Southern Miss women's basketball coach Joye Lee-McNelis will dye her hair pink if 2,500 fans watch the Lady Eagles take down Old Dominion on Saturday, Feb. 10 at 2 p.m. McNelis would go through her transformation at halftime of the 4:30 men's game.

MORE: Huskies to play in Play4Kay Game Saturday in honor of Kay Yow

The games will be free to all those battling breast cancer and all breast cancer survivors. Contact Eric Beatty at (601)-266-6629 or Eric.Beatty@usm.edu by Friday, Feb. 9 to reserve your complimentary tickets.



Follow @ncaawbb
The women face Old Dominion at 2 p.m. and the men's team will welcome Charlotte at 4:30 p.m. Tickets for the doubleheader can be purchased online at SouthernMissTickets.com, or by calling the Athletic Ticket Office at 1-800-844-TICK (8425) as well as visiting the Pat Ferlise Ticket Center.

All former Lady Eagle letterwinners will be recognized during the game against the Monarchs. Letterwinners will receive up to four complimentary tickets and are invited to a pregame social that begins at noon. Contact Beatty at (601)-266-6629 or Eric.Beatty@usm.edu by Thursday, Feb 8. to reserve your complimentary tickets.

The "pink phenomenon" in women's basketball began during the 2004-2005 basketball season, when Coach Yow's cancer recurred after being in remission for 17 years. Play4Kay is the grassroots fundraising initiative of the Kay Yow Cancer Fund. It was originally called Think Pink, later Pink Zone, and most recently and finally, Play4Kay. Women's basketball teams wore pink in honor of Coach Yow and those battling cancer. In 2007, this movement resulted in the establishment of the Kay Yow Cancer Fund and its Play4Kay initiative.

For the past nine years, numerous sports, groups, and organizations have hosted Play4Kay fundraisers that resonated with their fans and the community, all while raising funds for the Kay Yow Cancer Fund. Play4Kay events allow members of the basketball community to play a part in the Kay Yow Cancer Fund simply by doing something they love, playing ball. Coach Yow wouldn't have it any other way.