The Heart of Dallas Bowl replaced the Cotton Bowl Classic when it moved from the Cotton Bowl to Cowboys Stadium in 2011. Starting in 2013, the Heart of Dallas group, which runs the bowl, expanded to manage other events, such as rock concerts and other sporting events.

Memorable moments

• In the inaugural game, then called the TicketCity Bowl, Texas Tech quarterback Taylor Potts finished his collegiate career in a big way, going 43 of 56 for 369 yards and four touchdowns in a 45-38 victory against Northwestern.

• A year later, in 2012, Houston quarterback Case Keenum capped a remarkable career with yet another outstanding performance. Keenum went 45 of 69 for 532 yards, three touchdowns as the Cougars beat Penn State 30-14.

• Oklahoma State wide receiver Josh Stewart did a bit of everything in the 2013 game: five catches for 56 yards, one carry for 21 yards and he even completed a pass for 15 to help the Pokes beat Purdue 58-14.