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Dave Toller | Air Force Athletics | August 20, 2015

"Just play it"

  Air Force coach Troy Calhoun will star in a series of advertisements loosely based on classic films.

Air Force football coach Troy Calhoun, along with assistant athletic director for equipment support Dan Siermine, starred in a website commercial to advertise the newly-designed website goairforcefalcons.com. The commercial is a mock scene from the movie Casablanca where Calhoun uses the famous line “play it, Sam, just play it.”

The commercial is the first of a series being done by Falcon Vision, the department’s video production division. The spot was written and directed by assistant athletic director Brian Jerman and assisted by video producer Adam Parker. The series will feature other famous movie scenes and will feature other Air Force head coaches and department staff.

“We wanted to do something a little different that you don’t see all the time,” Jerman said. “I think our fans will like seeing our coaches doing something they don’t ever see them do. The series is designed for our website and to generate awareness of the new website, ticket sales and other events. We will use them in our video streams as well.”

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