The Southeastern Conference is known to have some pretty vocal, passionate fans - just ask Paul Finebaum.
And, that passion was proudly, and loudly, on display tonight at Mississippi State's Cowbell Yell, where the Bulldog faithful set out to break the Guinness World Record for the largest cowbell ensemble.
State fans in Davis Wade Stadium heard from Athletic Director Scott Stricklin, football coach Dan Mullen and the new anthropomorphic bulldog mascot Jak, before the bells tolled.
The ringing commenced around 9:25, most likely to the dismay of the more reserved residents of Starkvegas, as MSU fans attempted to usurp the current record holders for largest cowbell ensemble, a gathering of 640 people in Switzerland back in 2009.
And, Bulldog fans didn't have to wait too long for the decision. A representative from Guinness World Records was on hand in Starkville to present an official certificate to the university.
There's one for the trophy case.
And, if Mullen and Prescott have their way, it won't be the last addition to State's trophy case in 2015.