When the University of Georgia negotiated a $650,000 guaranteed payment to Southern University, the agreement included a commitment to allow its famous marching band -- called "The Human Jukebox" -- to perform at halftime.
Based on the fan reaction Saturday at Sanford Stadium, it was money well spent.
The home crowd made sure to get to their seats early for their routine, which has already been posted to YouTube:
And spelling out the halftime score on the fly? That's more than impressive:
Southern's band has performed at five Super Bowls and a Presidential inauguration, just to name only a few of the accolades bestowed on the group.