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Ryan Cooper | | August 18, 2016

Cincinnati athletics reveals new red uniform line

  New football jerseys were among the ArmouRED brand of Cincinnati apparel revealed Thursday.

There’s always something intriguing about the reveal of a new line of uniforms. That becomes even better when they look as sharp as the ones that Cincinnati unveiled Thursday.

The brand of Bearcats unis, dubbed ArmouRED due to its color and production by Under Armour, is a return to red dominant scheme after the school switched to black for some time. The jerseys, which were revealed for football, soccer and volleyball, are red with black shoulders and/or sleeves with white lettering.

“So our purpose … is to not just to kind of reidentify ourselves or rebrand ourselves but to help tell our story better,” said Cincinnati assistant athletic director Blake Reid.

“Every student-athlete that I’ve shown, every recruit that I’ve shown, has loved it.”

Athletic director Mike Bohn said the jersey design was a lengthy process as the people involved weighed many factors to get the one that represents the school the best.

“We have had a lot of fun building our uniforms around a sense of ‘What makes UC unique? What makes us special?’ And it has been so fun to see our student-athletes respond in a positive way,” Bohn said.

Check out the video below to see the new uniforms for yourself, as well as reactions from the student-athletes’ first sights and an explanation by Reid of what makes them special.

The new golf shirts were also revealed by the men’s golf team’s Twitter account.

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