Iowa State will debut its new Cyclone helmet decals Thursday night against the Longhorns.
When Iowa State hosts Texas Thursday night on national television, the Cyclones will have a new, stylish look to their football team.
Iowa State revealed its new secondary decal that features a cyclone helmet sticker instead of the usual “I-State” look on both the red and white helmets.
Debuting our new secondary logo!#RaiseTheStandard
— Cyclone Football (@CycloneFB) September 28, 2017
pic.twitter.com/7QNkPVygNv
The Cyclones were greeted to their new looks prior to Thursday’s game against the Longhorns and their reaction can be seen here:
#BeatTexas pic.twitter.com/vgNbsap7FX
— Cyclone Football (@CycloneFB) September 28, 2017
“The new Cyclone logo was created by Joe Bosack & Co. this summer to serve as a nickname logo for the athletics department,” Iowa State Athletics said in a press release. “The I-State mark will continue to be Iowa State's primary athletics mark. The athletics department will also continue to include logos of Cy as a mascot mark in its portfolio.
“Iowa State's sports teams have been known as the Cyclones since 1895 when Coach Pop Warner's team upset Northwestern 36-0 and a Chicago Tribune headline the next day reported "Struck by a Cyclone: It comes from Iowa and Devastates Evanston Town."
“Iowa State has used various forms of Cyclone marks occasionally in its history. But, officially adding a Cyclone symbol that depicts the school's long-time nickname this season is a significant brand enhancement.”
The Cyclones face Texas at 8 p.m. ET at Jack Trice Stadium Thursday night on ESPN.
