ATLANTA -- TeamFanShop, a subsidiary of Fanatics LLC, and Turner Sports Interactive Inc. have joined forces to power the official online store for The store will operate under Turner’s NCAA Digital business unit. The new partnership entails an all-in-one shopping experience including a complete line of officially licensed merchandise from the NCAA and more than 600 Division I, II and III schools. is the premier e-commerce destination for officially licensed locker room T-shirts and hats for the 89 NCAA championships, including the Final Four, the Frozen Four and the College World Series. In addition, the store features a comprehensive lineup of officially licensed merchandise from all of the major college sports teams and hot-market items, such as BCS national championship gear and college football rivalry products. With more than 25 different merchandise categories, the online store has something for every college sports fan, such as jerseys, tees, hats, tailgating gear collectibles and more. 

“Our goal in partnering with TeamFanShop is to provide all college sports fans with a best-in-class online shopping experience,” stated Mark Johnson, Vice President, Business Operations for Turner Sports / NCAA Digital. “By offering an extensive lineup of official NCAA sports merchandise, including gear from Division I, II and III schools as well as NCAA championship apparel, TeamFanShop helps us to achieve our mission of becoming the top  online destination for college sports fans.”

“We are enthusiastic to be aligned with such a respected broadcasting partner as Turner Sports in the operation of the official online store of the Many changes have occurred during the past year, which has allowed our company to provide partners with an even more concrete e-commerce platform, outstanding customer service center, and exciting merchandising efforts,” said Brian Swallow, Senior Vice President of Strategy and Business Development. “Our new state-of-the-art customization facility is just one new element that allows fans to choose from a greater array of custom sports merchandise and receive the order quickly and effortlessly.”