ENGLEWOOD CLIFFS, N.J. -- Men's lives are full of tough decisions. During March Madness sports fans are faced with a myriad of choices, from eagerly awaiting Selection Sunday decisions, to picking which teams will go all the way in bracket selections. This March, Dove Men+Care is making one decision easy for men, off the court. Throughout the 2014 NCAA Men's Division I Basketball Championship, a new campaign from the brand will shine a spotlight on basketball's top decision makers to show sports fans that Dove Men+Care is an easy decision for men's grooming routines (during game day and beyond).
The new "Easy Decision" campaign includes a video series featuring seasoned basketball decision makers and coaches Frank Vogel and Jay Wright. As top professional and NCAA head coaches Vogel and Wright decide team lineups and high-pressure plays almost daily, however there is one easy decision on which both men agree – Dove Men+Care. The "Easy Decision" campaign will highlight how Dove Men+Care body wash and bar offer more care for men's skin. The videos will air throughout March Madness programming as part of Unilever's multi-year NCAA Corporate Partnership with CBS Sports and Turner Sports, and on www.youtube.com/dovemencareus.
"Vogel and Wright are experienced decision makers who have to make incredibly tough choices under pressure and while on the clock," said Rob Candelino, Vice President for Unilever Skincare. "Dove Men+Care has partnered with these top decision makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision."
The "Easy Decision" campaign kicks off in lock step with Selection Sunday, a day synonymous with tough decision-making. Throughout March, Dove Men+Care will help make decisions easier, by giving fans access to the ultimate bracketology assistance. Dove Men+Care is the official sponsor of Bleacher Report's 2014 NCAA March Madness Bracket Challenge, available at www.bleacherreport.com. Fans can visit www.DoveMenCare.com to find leading NCAA Basketball facts, stats and expert picks to inform the toughest bracket choices. Fans can also visit @DoveMenCare via Twitter, Instagram and Facebook, to learn about leading #TournamentDecisions as they unfold in March, and share their own for a chance to win prizes.
Dove Men+Care is taking basketball knowledge to another level when it comes to giving fans access to March Madness digital experiences and events across the country. The brand is collaborating with Turner Sports and CBS Sports to host National Bracket Day events in five cities starting March 17. National Bracket Day pop-up hubs will come to each city giving fans the chance to fill out digital Instabrackets (fueled by Bleacher Report). National Bracket Day destinations will be located at: CNN Center in Atlanta, Union Station in Chicago, Union Station in Washington, D.C., Hollywood & Vine in Los Angeles, and Penn Plaza in New York. A "Matchup Decisions" tool on www.DoveMenCare.com will give fans a glimpse into the latest and upcoming match ups at home (or on mobile devices). The brand is asking fans to weigh in with predictions, and showing how personal selections stack up against Bleacher Report experts'. Top trending #TournamentDecisions will be featured on the site so that fans can stay in tune with the latest basketball headlines before each game.
March Madness decisions can be tough, but playing for prizes is as easy as choosing Dove Men+Care for sports fans during 2014 March Madness. As quickly as a Cinderella story can take place during the tournament, Dove Men+Care is doling out daily chances for fans to score instant prizes ranging from NCAA gift cards to 2015 March Madness tickets to the NCAA Division I Men's Basketball Championship (preliminary rounds only). One lucky fan will win a grand prize valued at $50,000.00 which includes a deluxe home theater with a TV and advanced sound system to enhance any sports viewing experience.
Dove Men+Care bar and body and face wash is an easy decision because it offers more care for men's skin compared to regular soap and body washes. Built on the Dove brand's heritage in skincare, Dove Men+Care products help men care for themselves, so they can continue to care for what matters most to them. In 2014 Dove Men+Care introduced the Expert Shave range in collaboration with barbers and dermatologists to create a superior shave experience for men. Aqua Impact Shampoo, formulated to make men's hair 3X stronger, and Fresh Awake Deodorant and Antiperspirant, designed to be tough on sweat, not on skin, also joined the existing lines of Dove Men+Care Personal Washes, Antiperspirants and Deodorants, Face products, and Hair care.
Unilever, the makers of Dove, will spotlight Dove Men+Care during its fourth season as a proud partner of the NCAA Division I Men's Basketball Championship. As a leader in personal care, this multi-year commitment includes Unilever's full portfolio of men's and women's personal care brands with exclusive category marketing and promotional rights related to all 89 NCAA championship events across 23 men's and women's sports as well as integrated marketing opportunities, retail and print, promotions, online and television advertising. As part of the 14-year multi-media agreement with the NCAA, CBS Sports and Turner Sports are licensed and collaborate on the NCAA's corporate marketing program.
