ncaa-d1 flag

NCAA.com | March 22, 2015

2015 NCAA Tournament delivers all-time records for first Saturday and tournament coverage to date

The 2015 NCAA Division I Men’s Basketball Championship continues to deliver record-setting audience totals across all multimedia platforms.  Turner Sports and CBS Sports’ exclusive third round coverage on Saturday, March 21, generated the all-time highest rating for the first Saturday of the NCAA Tournament (since the tournament expanded to four telecast windows for the entire day in 1991).  Saturday’s games averaged a 7.4/17 overnight rating/share, up 14% compared to a 6.5/14 in 2014, according to Nielsen metered market ratings.

The NCAA Tournament to date across TBS, CBS, TNT and truTV is averaging a 6.5/14 overnight rating/share, the highest-ever rating for the event through the first Saturday (in the current television format).


NCAA March Madness Live has also delivered a record-setting 47 million live video streams through Saturday, a 7% increase over last year.

Saturday’s television coverage generated several all-time records and significant audience growth.

The second daytime telecast window (2:45-5:15 p.m.) averaged a 6.7/16 to garner the highest rating for the game window since 2007. The telecast window is up 29% compared with a 5.2/12 in 2014.

The first primetime telecast window (5:15-9:45 p.m.) averaged a 10.3/23 to register the highest rating for the game window of all time (in the current television format). The telecast window is up 20% over an 8.6/19 in 2014.

The second primetime window (7:45 p.m.-12:30 a.m.) averaged an 8.9/17 to tie 1993 as the highest rating for the game window of all time (in the current television format).  It marked a 9% increase over the same telecast window last year (8.2/15).

Additionally, the NCAA Tournament has grossed a record 82 million total social impressions across Facebook, Twitter and Instagram through Saturday for a 35% increase over 2014.

 

 

NCAA's Mark Emmert: 'We cannot, at this point, have fall NCAA championships'

NCAA President Mark Emmert said while there can be no DI fall championships, they are looking into having championships for these sports in the winter or spring.
READ MORE

NCAA Division II cancels 2020 fall championships

NCAA Division II’s seven fall 2020 championships are canceled, the Division II Presidents Council decided Wednesday due to the operational, logistical and financial challenges presented by the COVID-19 pandemic.
READ MORE

2019 - 2022 Future DIII NCAA Championship Sites

The NCAA has selected more than 600 host sites for preliminary rounds and finals of predetermined championships in Divisions I, II and III to be held from 2017-18 through 2021-23. Here are the selections for Division III.
READ MORE

Subscribe To Email Updates

Enter your information to receive emails about offers, promotions from NCAA.com and our partners