The "whipped cream challenge" is the latest craze sweeping the internet, raising awareness and drawing donations for young adults with cancer or other serious illnesses.
Individuals nominated for the challenge film themselves getting pied in the face while nominating others to do the same and to make a financial donation. The concept is similar to the successful ALS Ice Bucket Challenge, which went viral in 2014.
All donations go toward the 17 Strong Foundation, created by former Colorado Mesa Division II baseball player Ryan Teixeira. The foundation's mission is to raise money to finance victory trips for young adults with life-threatening illnesses. Teixeira died this past March after a battle with Ewing Sarcoma, but his legacy lives on through his foundation and his idea for the whipped cream challenge.
Multiple NCAA student-athletes, coaches and administrators have accepted their challenge nominations, including Teixeira's former CMU teammates Lane LaCrone and Jarrett Bott, Alabama basketball coach Avery Johnson, Arkansas basketball coach Mike Anderson and TCU basketball coach Jamie Dixon.
Please keep this great cause moving forward! Love & miss you Ry! #17strong #whippedcreamchallenge @hagengraves @alecdhaenens98 @Rua_Numba_2 pic.twitter.com/dnk0QwpXps
— Lane(kian insler) (@LLaCrone) July 10, 2017
.@CoachAvery6 did the #WhipCreamChallenge! Thanks to @jalenhurts & @dazoningram12! You're up @MikeAndersonUA & @FrankMartin_SC! #17Strong pic.twitter.com/CmuScmHCPg
— Alabama M Basketball (@AlabamaMBB) July 18, 2017
Challenge accepted @CoachAvery6!
— Razorback Basketball (@RazorbackMBB) July 25, 2017
It's your turn...
@BPortistime
@jefflongUA #17Strong | @17strong_org pic.twitter.com/s8NMQkD2Jl
Hey @jillkramer & @_delconte, you have 24 hrs to complete the #17Strong #WhippedCreamChallenge
— Jamie Dixon (@CoachDixon) July 11, 2017
Go to https://t.co/jlM13EuCfj for more info. pic.twitter.com/4KLfXQinSr
Other celebrities, from professional athletes to television personalities, have also joined the cause, using the #WhippedCreamChallenge hashtag.
.@ChristianYelich & I kicking off @17strong_org Whipped Cream Challenge. @redturn2 @kikehndez @yungjoc650 you're up https://t.co/nmkZy6H4pj pic.twitter.com/0lKlIgOkNf
— AJ Ellis (@AJEllis17) July 8, 2017
I nominate @Adrian_ElTitan #DaveRoberts and @OrelHershiser to complete the @17strong_org #WhippedCreamChallenge pic.twitter.com/pOLuljCerp
— Justin Turner (@redturn2) July 18, 2017
I encourage everyone to please go look at this amazing organization! @17strong_org at https://t.co/njimsOY10B @Chargers #17strong pic.twitter.com/sDXSsuttfZ
— Nick Dzubnar (@NickDzubnar) July 22, 2017
I accept @Adrian_ElTitan @17strong_org #WhippedCreamChallenge!
— Mario Lopez (@MarioLopezExtra) July 21, 2017
I nominate @EvaLongoria @Roselyn_Sanchez & @EricWinter1 you have 24 hrs... pic.twitter.com/88v714ARjX
To learn more about the 17 Strong foundation and to donate to its cause, visit seventeenstrong.org.
